Jolabokaflod
A few years ago pinterest was flooded with adorable memes about Jolabokaflod, otherwise knwn as the Icelandic Book Flood. As we Americans tend to do, this beautiful tradition has been distilled down into a soundbite so dug in and spent some time researching what Jolabokaflod is all about. It is indeed a flood of books that are all published around the holidays, that people exchange with friends and family, but the rationale behind it is kind of beautiful. Icelandic is not a widely spoken language, so less books are printed in the language. As an english speaker, this isn't something I had ever really thought about before. Whole languages could disappear because they aren't profitable. So the publishing companies in Iceland decided to make the release of their new titles…